Group Revenue

BRUB

The group revenue has been growing at double-digit rates for many years

MTS has reached a new stage of transformation with a record annual revenue for the company’s entire history – over RUB 700 billion. MTS continues demonstrating high double-digit rate of income growth through increased revenue from basic telecom services, and also through fast-growing AdTech and Fintech areas.

We also continue fast-growth of the ecosystem base, which increased for the year by16%., reaching 17.5 million customers. The main drivers for attracting new customers are KION, MTS Urent, Defender services and MTS Premium subscription.

To improve the corporate structure, the company generated new verticals beyond the primary telecom business under the management of MTS Ecosystem, defined the leaders in new business units, revised the approach to investments, having frozen investments in some projects with low profitability.

All these actions allow maintaining the debt load at stable level even under strict money and credit policy – the net debt ratio to OIBDA has remained at an invariable level of 1.9х for a long period of time. OIBDA growth is limited by investment into development of new businesses, the ecosystem and personnel. We are confident that further improvement in the corporate structure will make it possible to unleash the potential of each vertical, which in the future will provide a multiplicative effect for the entire ecosystem and will maintain double-digit growth rates.

In 2025,MTS is focusing on improving operational efficiency, launching a new breakthrough technology in all business areas and better quality of service for the customers and partners.

CEO of MTS¹

¹ On February 26, 2025, an entry was made about the change in information about the legal entity to the Unified State Register of Legal Entities: Inesa Galaktionova – CEO of MTS PJSC.

Group Revenue

BRUB

High growth rates in the group income in 2024 were due to the growth in income from communication services, in the Fintech segment — by growth in portfolio and interest rates, in the Adtech segment — by growth in income from traffic increase and active promotion of products in digital. Additionally, the group retail income increased significantly, and Media Holding income also grew.

Information on the consolidated financial and operating results of MTS Group for Q4 2024 is available on the company’s website